A FIRE has broken out at Ripley's Believe It Or Not Odditorium at Blackpool Pleasure Beach.
Five engines are currently attending the fire, which began today (Thursday, October 31) at around 11am.
A Lancashire Fire and Rescue spokesman said firefighters reported the 10x20m building was well alight and smoke-logged on arrival.
Two triple extension ladders have also been sent to the scene.
Police are currently diverting traffic away from the fire on South Promenade.
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