PUDSEY bear will be making his way to Asda in Rawtenstall next week to help raise money for Children in Need.
The store is already raising money daily by placing collection buckets on every check-out and selling pin badges for £1 each.
Events Coordinator Yvette Jackson said: "We are hoping to raise as much money as possible this year. Last year we sold out of badges within a couple of days so we have made sure we have got plenty in stock this time so we can generate more cash for the charity."
Pudsey bear will be visiting on Tuesday, November 12, from 12.30pm to 1.30pm.
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