REGARDING columnist Fred Shawcross's comments on mixing beer and sex in television advertisements (LET, June 14).

Doesn't he realise that the humour encompassed in these advertisements sells beer? Surely, he can see they are to be taken 'tongue-in-cheek.'

Only a fool would believe that pouring beer around the house would encourage the boyfriend or husband to lick it clean.

Then again, only a fool would get drunk and attempt to ride his motorcycle home from the pub only crash it into a hedge.

Fred Shawcross should think himself fortunate that he didn't kill a child with his stupidity. It is fine for Fred to take the moral high ground, but in the first instance he should know what he is talking about and, more importantly, he himself should set an example of correct morals prior to 'denouncing' the behaviour of others.

COUN ROBIN J EVANS, British National Party, Blackburn with Darwen Council.