BOXER Steve Bell proved a real knock-out when he opened a new store in Bury at the weekend.

He stepped out of the ring to officially open national retailer BrightHouse's latest store on The Rock.

A magician, stilt walker and face painter were added attractions during Saturday's event.

BrightHouse gives customers the opportunity to purchase a wide range of high quality products for their homes for what the company says are affordable prices.

Goods range from televisions and hi-fi equipment to kitchen appliances, personal computers and dining furniture.

Shoppers can also take advantage of the BrightHouse payzone, an electronic top-up service for mobile phones and utility payments. Commenting on the launch, store manager Julie Dennison said: "It's been a great success. The weekend shoppers were thrilled to see Steve Bell and they really got into the party spirit."