Actress Mahima Chaudhury has been lending her support to charity PETA (People for the Ethical Treatment of Animals).
Dressed as an angel and in a costume designed by the vegetarian Hemant Trevedi, Mahima features in an advert put together by photographer Atul Kasbekar.
Mahima, is herself a vegetarian and known for her lead role in Pardes and Baghbaan.
Hemant Trevedi said, "I knew that I would love to create an angelic look for that already very angelic face. After all, there is nothing more heavenly than a vegetarian diet. Where else can you maintain your own health as well as save the lives of countless animals?
"I turned vegetarian seven years ago. When PETA first approached me to style and create their first vegetarian ad campaign, I realized the importance of the cause I was going to be associated with.
She added, "Being vegetarian is not only a transient fashion trend. Animals exist in this world for a reason, and not for being used by us just to eat them."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article