PREMIER League football is often criticised for being a multi-million pound business where cash is king.
Fantastically high wages for players, enormous - and sometimes questionable - payments to agents and a merchandising machine that makes massive profits from the public all regularly come under fire.
Just like any other business there is also the risk that the bigger an operation gets the further removed it becomes from those who made it grow - its customers, or in this case, fans.
And that's why it's so good to see a big club like Manchester United - and they don't actually come any bigger - remembering its roots in the community.
On Wednesday a reserve team from Old Trafford will turn out to play Rossendale United in memory of keen fan David Taylor who died of an injury received during a night out in Rawtenstall.
A 19-year-old has admitted David's manslaughter and is due to be sentenced at Preston Crown Court in March.
Rossendale United's secretary Kevin Proctor got in touch with the club about a memorial to the popular fan and said "they couldn't have been more helpful".
David's parents have asked that money from the match be donated to disabled children with a sporting aspiration.
It's good to see that such a large club also still has a big heart.
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