PRESTWICH design and communication specialist Appleby Bowers has masterminded a striking new corporate identity for fast growing cashless payment solutions firm VMC.
And it is the first change in that company's livery since it was formed more than ten years ago.
The bronze and burgundy design conveys a modern and fresh approach to reflect VMC's growing market presence and continued expansion.
VMC managing director Nick Bate believes the revised logo will spearhead a new era for the Warwickshire-based company that has significantly boosted its workforce to cope with increased orders.
He explained: "This is the first major change since the company was formed in 1991. The logo is clean and fresh, cleverly combining both smartcard imagery and our company name.
"The new design is representative of where we need to go as a company. It was time to freshen up our image."
As well as the design project, Bury Old Road-based Appleby Bowers has been recruited to raise VMC's profile through a sustained PR and marketing campaign.
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