If anyone knows what makes a good tune then the 'Godfather of Bhangra mixes' is sure to rank up there with the best.
So when Channel Four needed someone to jugde their upcoming 'Bollywood Star' series who better to sit as one of the panel members.
A wise decision as the channel was being widely criticised for having poor quality judges.
Having spent time concentrating on music production and promoting other international acts such Rishi Rish, who went on to work with Britney Spears,also has a new single out soon.
From the tender age of ten years old Sagoo got a taste for making music and started producing tunes from his modest bedroom which is now renowned as the legendary 'Currywood Studios'.
A minority amongst his peers he grew up listening to the retro beats of disco, motown, reggae and soul and discovered a proclivity for black music.
Intrinsically, he was not interested in Asian music as there was not a UK Asian music scene, so he set his sights on making funky Asian music - a decision he knew would rewrite the rule books.
Blessed with the Midas Touch, in 1992, Sagoo went on to produce the cutting edge album 'Magic Touch' with the legendry Ustad Nusrat Fateh Ali Khan.
This partnership, not only, gave Sagoo an undisputed appreciation from all generations but was the first time he had worked with original voice and became a huge landmark in the Asian market.
His legendary masterpiece 'Bollywood Flashback' truly justified him as a major player in the mainstream market as he injected life into old Bollywood songs and mixed it with fresh, innovative vocals.
Against all odds he persuaded people to sing these seemingly dated Bollywood tunes and he spent a year crafting and reworking this tour de force. His perfectionism paid off when a track from the album 'Chura Liya'.
Consequently there was a request from Michael Jackson for him to be the opening act on his India tour.
In 1998 Sagoo set up Ishq Records, meaning love, which conveyed a very peaceful message and was indicative of his respect for his culture. Now producing his own albums and signing new acts and rubbing shoulders with Bollywood's finest, Sagoo has etched his signature style over many original Bollywood soundtracks too.
This was epitomised when he was approached by Bollywood's finest, Amitabh Bachchan to produce an album for him; again, true to form Sagoo insisted that he would only produce the album if the international star record his vocals in his modest studio in Birmingham.
Now an international, household name Sagoo has broken the race barriers and opened the doors for other talented Asian artists with his unique style which has not been repeated until recently by Punjabi MC, and he has numerous gold and triple platinum albums to prove it. Frequently asked when his next album is being release he is one artist whose work cannot be rushed, as he concedes 'music is a fashion and (I) set trends with my music'.
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