EXPERTS have spent many years thinking of new and different ways of alerting drivers to accident blackspots
Motorists need to be alerted to places where speed, the nature of the road and regular risky or stupid actions cause repeated crashes.
Whether they regularly use the route, or are strangers to the area, warnings that grab the attention of drivers without distracting them from the road ahead are not easy to come up with.
Over the past few years the bunches of flowers that now seem to quickly appear as unofficial memorials at the scene of almost every fatal accident have served a useful purpose remembering accident victims.
But according to Lancashire County Council they have not had any real effect in shocking drivers into slowing down and taking more care.
And now officials are investigating the possibility of placing pictures of victims, taken in happier times, on poles at the roadside where they died to warn others.
Similar shock poster campaigns designed to deter people from drink driving have played a significant part in changing attitudes in recent years.
Let's hope this latest idea is similarly successful in reducing the awful death toll on so many of our roads.
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