A BLINGING musical launch saw the wraps come off Blackpool Pleasure Beach's latest addition.

The £2million Bling ride, the first of its kind in the world, will swing thrill-seekers in three different directions high above the Pleasure Beach.

Those riders who can keep their eyes open will have a spectacular view of Europe's tallest, fastest roller-coaster, The Big One as they spin 100ft up in the air at up to 60 miles per hour.

Tuesday's spectacular launch party saw a return to the Pleasure Beach for star of stage and screen, Jonathan Wilkes, currently appearing in Grease

Jonathan's showbiz career started at the Star Inn where he headlined his own show before heading for the bright lights of London.

Pleasure Beach managing director, Geoffrey Thompson OBE, said: "Bling is just the latest exciting jewel in the crown of Pleasure Beach's many treasures."

The ride was manufactured by German firm, Zierer.