GOLBORNE man Barrie Kelly has been appointed to a key role in shaping the future of tourism in the north west.
Barrie, 35, has joined the new Cheshire and Warrington Tourist Board as its first director of marketing and communications.
Previously he was head of marketing and commercial development at The Mersey Partnership, the economic development, investment and tourism body for Liverpool and Merseyside.
Rugby League supporter Barrie will be responsible for promoting the CWTB throughout the UK and abroad as the leading voice for tourism in the sub region, and ensuring that local tourism authorities, operators and attractions unite to make the most of the area's untapped tourism potential.
"This is a tremendous opportunity," said Barrie "We've got superb tourism assets here and a great product - we just need to make more noise about it and get our message out there!
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