PENDLE people are the face of an advertising campaign for a new community website.

But the pictures, appearing on billboards all over the borough, were taken so long ago many of the people featured had forgotten all about them.

President of East Lancashire Chamber of Commerce and proprietor of 3B Systems in Nelson Saj Butt said: "I had totally forgotten about the pictures being taken then I was driving one day with my wife and three children when the youngest, who is only two, pointed out of the window at the billboard and shouted 'Papa'.

"We were so surprised we had to turn the car around and have another look."

The site, www.pendlelife.co.uk, offers information about all that is going on in the borough.