A new campaign to highlight the dangers of applying surma (eye make-up) on children has been launched.

Surma also known as Khol, Kajal or Al-Kahl is widely used across many parts of the Asian sub-continent, the Middle East and parts of Africa. It is sometimes even applied to babies but the dangers of lead poisoning have been highlighted for many years.

Despite this one local council has launched an awareness campaign following an incident involving a child.

Ilyas Patel, Health Liaison Officer from Burnley Borough Council said, "In summer 2004 a young girl was admitted to hospital and diagnosed with a high level of lead in her blood. Investigations found that the child had been using eye make-up brought from outside the UK.

"Children are more susceptible to absorbing lead than adults.

"We have decided to try to raise peoples awareness of the potential risk from using make-up products the content of which is not clear."

"The leaflets have been printed in various different languages to cater for the diverse population of Burnley."

The effects of lead poisoning include anaemia, kidney problems and damage to the nerves that may include fits. Even at relatively low levels, chronic exposure to lead may cause learning and behaviour problems.

The new campaign does not intend to prevent anyone using eye make-up but to make people aware of the significant risks associated with impure Khol and lead poisoning.

When using eye make-up ensure it is purchased from a reputable supplier, be aware of its origin and check the ingredients are properly labelled.

Some samples tested that have been bought from abroad often contain very high levels of lead. The leaflets have been distributed to local health centres, barbers and fashion shops.