THE Lancashire Telegraph’s We’re Backing Business campaign aims to help the region’s businesses survive and fight back against the recession.

Our initiative was launched earlier this year after shocking figures revealed 4,000 businesses were staring into the abyss during the downturn.

We have teamed up with Business Link North West to remind businesses of the free, impartial support and advice available.

Thousands of companies have already benefited from experts at Business Link and the Lancashire Telegraph’s Beat the Crunch column offers weekly suggestions and solutions to the problems facing businesses.

Meanwhile, we are also recruiting East Lancashire ‘dragons’ to offer their expertise at a series of events across the region.

We’re Backing Business has been backed by prominent names from Lancashire and beyond, including Blackburn MP Jack Straw, Blackburn Rovers chairman John Williams and North West Development Agency chief executive Steven Broomhead.

However, we need continued support if we are to help our businesses through the recession.

If you are interested in becoming one of our expert ‘dragons’, call Business Reporter Chris Hopper on 01254 298212 or email chris.hopper@lancashire.newsquest.co.uk.

For free and impartial advice from Business Link North West call 0845 0066888 or visit www.businesslink.gov.uk/northwest.