UP to 35 jobs could be lost at a production unit in Burnley after the company was hit hard by the global economic recession.

Bosses at VEKA plc yesterday announced they would begin consultation with staff representatives regarding the possible redundancies.

The company, which employs around 180 people, previously undertook a period of short-time working in a bid to reduce the need for jobs cuts.

David Jones, managing director, said the proposed reductions were not a reflection of the firm’s perf-ormance, but due to the “downturn in the market”.

VEKA, the UK subsidiary of a larger European and global group, produces window and door systems, supplying customers across Britain and Ireland.

The redundancies at its Burnley unit, on the Rossendale Road Industrial Estate, will be across the board, affecting shopfloor and office staff.

Mr Jones said the company had been affected by the recession over recent months.

“Despite our recent cost savings, following a recent review, it was unfortunately determined that with sales levels set to remain as they are, we need a workforce that matches our current production levels,” he said.

“We need to respond proactively to this downturn to ensure our long-term prosperity. VEKA has been part of the local community for more than 20 years, and we still will be for a long time to come.

“The downturn in business is no reflection of VEKA’s performance – it is a worldwide scenario.”

Mr Jones added that the company had done a lot of work over recent years to become more efficient.

He said: “This we have achieved with great success and all our employees can be proud of our achievements.

“Through our communications strategies, employees are always fully aware of our sales and budget performance.

“Our employees know our position.

“I know we have their support 100 per cent.”