Family-owned jeweller Beaverbrooks have opened a plush new store, ‘Loupe’ in Preston city centre.

The boutique and which was formerly Whittles Jewellers, is Loupe’s first store in the North of England and offers watches, diamond and fine jewellery.

The Preston boutique is the third Loupe boutique to launch in the UK following openings in Croyden and Milton Keynes. The boutique showcases Loupe’s own collection of diamonds and other jewellery.

Whittles Jewellers was first established over 80 years ago.

Boutique Manager at Loupe Preston, Rose Wilson said: “Having worked at Whittles for more than 15 years, I’m excited to showcase the new Loupe boutique’s elevated, luxury experience. 

“Every element of the boutique has been thoughtfully considered – from the luxurious bar area and comfy seating to consultation areas and luxurious finishes – so that clients can truly relax whilst they explore our curated selection of diamonds, fine jewellery and luxury watches.

“As a team, we have more than eight decades of combined experience in the jewellery and watch trade and look forward to continuing to deliver the same great service that our clients have come to expect.

"We can’t wait to welcome existing and new clients through the door and provide luxury in a new light for years to come.”

Managing Director at Beaverbrooks, Anna Blackburn said: "This investment into the future of Loupe and Preston is very exciting.

"Marking our third Loupe boutique, we are excited to build on the best-in-class service which started with the Whittles brand in 1862.”