Blackburn Rovers and Benefit Mankind have announced a renewal of the partnership for the fourth consecutive year.

New signing Todd Cantwell will take on the role of Player Ambassador for the 2024-25 campaign.

Over the past three seasons, the combined efforts of the club and charity have led to the implementation of numerous projects aimed at improving lives and offering support to those in need.

One of these projects has included supporting the homeless and helping local families.

Blackburn Rovers and Benefit Mankind dedicated resources to providing shelter, food and essential services to the homeless. 

Additionally, the partnership has also focused on supporting cancer organisations, helping fund research, providing care for patients and offering support to families affected by this devastating disease.

Another significant project has been the commitment to provide kits to orphans around the world. 

With rising costs putting pressure on many households, Blackburn Rovers and Benefit Mankind provided financial assistance, food hampers and other essential items to help families make ends meet. 

Last season, Rovers helped raise more than £5,000 for the Teenage Cancer Trust.

Chief executive of Benefit Mankind, Abdussamad Mulla, said: “It's incredibly uplifting to witness the positive impact we're making together.

"Over the course of the last three seasons, we've proven just how much can be accomplished when we come together with a shared purpose, to serve humanity.

“The progress we've made is truly inspiring and we are eager to build on that success as we head into another promising season, both on and off the pitch.

“This year, we're particularly excited to welcome our new ambassador, Todd Cantwell, a remarkable individual who has a genuine passion for making a difference in the world. His commitment to our cause is both inspiring and invaluable. 

“With Todd on board and the club’s ongoing support, we aim to focus our efforts this season on assisting the Deaf and Blind Society, helping to ease the challenges they face in their daily lives.

"It’s a cause that resonates deeply with all of us and we are determined to make a lasting difference.”