A ‘mischievous’ and ‘opinionated Blackpool man has entered the Big Brother house.

28-year-old Ryan entered the house on Sunday night (October 6) and he has hinted that he does not agree with ‘woke’ (progressive or left-wing attitudes or practices, esp. those opposing social injustice or discrimination) behaviour.

On his introductory video Ryan, who works in marketing and events, said: “I think I am strong, and opinionated.

“There are a lot of ‘woke’ people out there. It’s all well and good if you want to use certain pronouns. I get that. It gets a bit confusing sometimes when people identify as a spoon.”

Ryan said going on the show is a “childhood dream”.

He said: “I’ve always been a fan of the show - it’s been a bit of a childhood dream to go on it. I feel like over the recent years, it’s gone a bit tame and people are in there for other motives and I think having someone normal like me in there will shake it up.”

He says he will bring some humour to the show.

He said: “I’ll tell about eight jokes and at least half of them are going to be funny and the other half will be annoying and probably get on people’s nerves a bit. Practical jokes, banter but not nasty banter - I never want to hurt anyone’s feelings.

“I might be a bit mischievous and cheeky at times too.”

Ryan said he does not have a strategy and plans to just be himself on the reality show.

“I’d love to make it to the final and win it,” he said.

“I know a lot of it is out of my hands and it’s a public vote - the public aren’t stupid. People who have tried to play games in the past, it never works. It would be too hard to keep up a game so I’m going to be myself. If you vote me out for being me then that’s sound, I can live with that.

“If I go in there and try to play a game and get voted out I’ll be fuming! My strategy is to have no strategy.”

Ryan said his loud voice and jokes might rub other contestants the wrong way -  but says his cleanliness might be appreciated.

He said: “People might think I don’t take anything too seriously. I’d say that I’m actually quite a tidy person.

“The one thing is that even though I have this laughy, jokey side to me and take things with a pinch of salt, I’m into having good, deep conversations as well - I always try to listen to people and push them in the right direction.”

Ryan said he would invest his winnings if he claimed the £100,000 prize.

He said: “I would try to be strategic with it and put it into some investments. I’d probably donate some to the Brian House Hospice. I ran a marathon last year for the Children's Leukaemia Group.

“I’d like to give back, especially to those types of causes and then probably take my friends and family on holiday. I wouldn’t be spending it on cars or clothes or anything like that - I’m not fussed about things like that.”

The reality show is hosted by Will Best and Blackburn's AJ Odudu.

The show sees a group of contestants, referred to as housemates, live in isolation from the outside world in a custom-built "house", constantly under video surveillance.

Big Brother was originally created by producer John de Mol in 1997 with the programme first being broadcast in the Netherlands in 1999.

Following on from the success of the Dutch show, a British edition was commissioned by Channel 4 in 2000, moving to Channel 5 in 2011. The show was axed in 2018 before being revived in 2023, on ITV2.

Big Brother continues tonight at 9pm on ITV2 and ITVX.