Hundreds of people were quickly through the door as Taco Bell opened for the first time in East Lancashire.
The American fast food chain has 135 locations in the UK and the new restaurant in Burnley became the first to open in the region on Monday morning (September 16).
Its opening completes the makeup of the town's Pioneer Place development, which also includes a Nando's, Starbucks, Icaro Lounge, and Heavenly Desserts.
Staff members and representatives from the store's charity partners Pendleside Hospice joined in the opening ceremony held outside the store shortly before opening the doors at 11am.
MP for Burnley Oliver Ryan, in a fetching taco costume, and Mayor of Burnley Cllr Shah Hussain were the ones to cut the ribbon and declare the store officially open.
Within minutes people were rushing in to join the queue and get the first taste of Taco Bell in Burnley.
The Mexican-themed fast food outlet serves, unsurprisingly, tacos, as well as quesadillas, burritos, nachos, and churros.
Cllr Shah Hussain said: "Speaking to the people of Burnley, it's something that they appreciate. Pioneer Place and all the units look like they're well used.
"It's a destination place for people to come into the town centre and that area of the town has now become vibrant. It's something for residents to be proud of."
Oliver Ryan added: "It's brilliant to welcome Taco Bell to Burnley's Pioneer Place.
"I know this is a very popular American brand and I'm glad they've chosen to make Burnley their home.
"I was glad to be part of the opening today with Pendleside Hospice and Cllr Shah Hussain, and I took the opportunity to even dress up as a taco myself!"
Returning back to the store later on during the lunchtime rush, it was clear there was a lot of excitement for the opening.
The ordering and collection areas were both packed with people perhaps even trying the chain for the first time.
The store is open from 11am to 10pm daily.
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