Pendleside Hospice in Reedley unveils fresh new look

A spokesperson for the hospice, which aims to enhance the quality of life for people with advancing long term and life limiting illnesses, said it aims to modernise its image while keeping the core values and spirit cherished by Burnley, Pendle, and the surrounding communities.

With exciting projects on the horizon, including a new website and a revamp of its nine retail shops across Burnley and Padiham, the hospice said it was the ideal time to review and update branding to ensure consistency across all areas.

(L-R)Kayleigh James, communications and marketing manager at Pendleside Hospice, Michael Barker, creative lead at Root Fifty-Two, Lindsay Hore (Image: Pendleside Hospice)

Many elements of Pendleside’s previous logo have stayed the same. The familiar flower emblem was kept to represent the uniqueness of Pendleside’s patients, service users, and their families and carers, with the heart symbol still central to the brand, embodying the hospice’s care. The logo now has a refreshed colour palette, with a bold purple colour, that is strong and vibrant.

Pendleside collaborated with local branding and marketing agency Root Fifty-Two, which is also working on the hospice’s next big project of designing a new, user-friendly website.

Given the variety of styles, tones, and colours previously in use, along with Pendleside’s growing range of services and the need to raise awareness about local community support, it became evident that a more unified and cohesive brand image was required.

Michael Barker, creative lead at Root Fifty-Two, shared his enthusiasm for the project, said: “We have been incredibly proud to work alongside Pendleside Hospice. Our aim was to capture Pendleside’s essence and communicate their purpose more effectively to those living in Burnley and Pendle.

“While the refreshed visuals modernise the look, the initial brand development allowed us to dig deep into their core purpose, identify outdated aspects of the previous brand, and devise language to reshape perceptions of hospice care. We're really excited to see how their new brand identity will make a positive impact within the community.”

The brand refresh is designed to make it easier for people to connect with Pendleside and access its services. The updated brand layout makes it simpler to find the right departments and the overall improvements will help Pendleside attract and engage new and existing supporters, while making it easier to recruit staff and volunteers.

David Brown, chairman of Pendleside Hospice, said, "Through this brand refresh, we're ensuring Pendleside remains deeply rooted in our community while evolving with the times to meet the needs of those we care for. It's about honouring our past while embracing a future that enhances accessibility and strengthens our connections.

“Having served as chairman of Pendleside Hospice for nearly two decades, I've witnessed first hand Pendleside's growth and resilience, fuelled by the unwavering support of our community and the dedication of our staff and volunteers.

“Last year, we celebrated our 35th anniversary, and this brand refresh marks the next milestone in the Hospice's ongoing growth and evolution. As we continue to expand our services and reach, this brand refresh will help us better connect with those who need us and those who support us.”

Kayleigh James, communications and marketing manager at Pendleside Hospice, expresses excitement about the ongoing changes and said: "The brand refresh marks an incredibly exciting time for Pendleside.

"Our approach wasn’t about completely overhauling what Pendleside already had in place, but enhancing and building upon the Hospice’s success and reputation.

“The rollout of the refreshed brand will be a gradual process, prioritising essential updates first, before gradually introducing changes across signage, uniforms, stationery, marketing materials, online media, and more.

“Initially, the new logo and branding will be seen on key deliverables planned for the coming months, including a new website.

“The first major project is the revamp of our retail shops. As well as needing essential work such as joinery and decorating, it became clear upon reviewing the signage that a complete overhaul was necessary.”

“Situated prominently along main roads, the fresh new look of our shops will make a significant impact on passersby. This revamp is expected to raise the awareness of our brilliant charity shops and ultimately increase footfall and sales, so keep an eye out for a shop makeover happening near you!"

Pendleside Hospice looks forward to sharing its brand refresh updates with the public in the coming months.

To find out more about Pendleside Hospice’s services, please visit www.pendleside.org.uk