New rules banning motorhomes from overnight parking along St Annes promenade are set to come into force today.

The ban will apply to motorhomes, also called motor caravans, between 6pm and 8am from Monday, July 22 on Todmorden Road, North Promenade, South Promenade, Inner Promenade, King Edward Avenue, St Paul's Avenue, Ansdell Road South, Fairlawn Road, Seafield Road, Woodville Terrace and Lowther Terrace.

The measures were approved in March after an extensive consultation to address complaints from local people over many years about the impact of parking motor caravans on residents and other visitors to this area.

Aimed at mitigating visual impact of a large number of motorhomes on the seafront, the measures also deal with concerns over overall parking availability as well as environmental issues.

Work has been undertaken to ensure signs are up in time for the implementation of the new rules, from 6pm on Monday, July 22, and traffic enforcement officers will be patrolling the area in the evenings.

Any owner of a motorcaravan breaking the rules once they apply runs the risk of receiving a Penalty Charge Notice and a fine of £70.

County Councillor Rupert Swarbrick, Cabinet Member for Highways and Transport, said: "Our new parking restrictions on the promenades will come into effect this week and follow a period of extensive consultation to address complaints received from councillors on behalf of local people over many years about the impact of parking motor caravans on residents and other visitors to this area.

"We believe these new measures will also take into account the cumulative visual impact of these large vehicles, their effect on parking availability, and the environmental impact caused by a minority of owners who empty liquid waste down drains and on green areas along the promenade.

"In addition, they will also help support Fylde Council's coastal strategy to help protect the vitally important habitats, heritage and visitor economy of the seafront and help better manage how coaches drop off and pick up visitors.”

Councillor Michelle Morris, Lead Member for Customer and Operational Services at Fylde Council said: “We are delighted that our collaborative efforts with our colleagues at Lancashire County Council have culminated in the most favourable outcome for the residents and businesses of Lytham and St Annes.

"In response to past concerns raised with Fylde Council regarding the overnight parking of motorhomes and the associated issues, we anticipate continued close cooperation with Lancashire County Council to ensure that overnight parking is effectively addressed and resolved.”