A Lancashire town has been named one of Britain’s little-known hip towns that are worth a visit in a list by The Telegraph.

Introducing the list, the newspaper said: “For a warmer welcome and fewer queues, ditch the likes of Brighton and Edinburgh in favour of their up-and-coming neighbours”.

The Telegraph recommends visiting Lytham instead of Blackpool if you’re looking for a hip town to visit.

You can see the full list via The Telegraph website.

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It said: “Love it or hate it, Blackpool is never tranquil or discreet. Even in midwinter it has an edgy quality, especially at weekends and in the evenings. In midsummer, the prom is a pullulating parade of social, ethnic and gender diversity, with families, drunks and pensioners weaving around each other like dodgem cars.

“Lancashire’s biggest town does, however, have some great restaurants, bars, built heritage and, in Showtown, a wonderful new museum of entertainment.”

When recommending Lytham as a place to visit, The Telegraph said: “Get the best of both worlds by basing yourself at Lytham – a resort in its own right that has deeper roots than Blackpool or St Annes and which always targeted a slightly posher kind of bather.

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“It’s now one of the Fylde coast’s most affluent areas and has some fine eateries, pubs and fish-and-chip shops, a sedate front, lovely Lowther Gardens, a landmark windmill and old mussel tanks. The Ribble estuary, busy with bird life, feels a million miles away from the Pleasure Beach and amusement-packed piers of Blackpool.”

If you’re thinking of staying in Lytham, The Telegraph recommends making a booking at The Rooms.

Double bedrooms are available from £155 per night with breakfast included.

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Other hip towns mentioned include Staithes instead of Whitby, Formby instead of Southport and Leigh-on-Sea instead of Southend.

The Telegraph added: “Overtourism, Instagram and a pandemic-induced domestic tourism surge that has morphed into a major trend mean the UK’s most popular destinations are crowded and clamorous in the sunnier seasons – and, in some cases, year-round.

“But, since we fell in love with such European second-tier destinations as Bergamo, Bilbao, Bergen and Nimes – opened up by no-frills flights – how about swapping swamped UK towns for their hip sisters?”