Accrington Stanley Women Football Club (ASWFC) has announced a new partnership beauty brand e.l.f., which will support the club on its first international tour.

This is a continuation of e.l.f.'s pillar to "support women's empowerment through sports".

In addition to supporting the international tour, former England lioness Izzy Christiansen is set to host training sessions for the club, bringing energy to the supporters with interactive activities at games.

A new team mascot, Sticky, will take the form of e.l.f. holy grail, Power Grip Primer.

In recent weeks, e.l.f. supported the club as they journeyed to the United States to the Dallas Texans International Girls Cup, enabling an enriching, impactful experience for the team's 15 to 18-year-olds.

It was an opportunity to experience another country, its culture and people, improve their game, showcase their ability, have the chance to be scouted for U.S. university scholarships and inspire younger players to follow in their footsteps.

Christine Cassidy, vice president and general manager at e.l.f. Beauty, said: "At e.l.f., our mission is to disrupt norms, shape culture and connect communities, and there is no sport that connects communities in the U.K. more than football.

“We are here to empower women, so when we discovered that ASWFC's club mantra is ego conventum ad rebellionem concitare (I am meeting to raise a rebellion in Latin), we knew we had found a club that had the same fire in its belly as we do."

"I am still pinching myself that e.l.f. has partnered with Accrington Stanley Women FC. To have the support of a brand that we share so many core values with means a lot to our integrity and future aspirations."

Sami Smithson, ASWFC chairperson, said. "The support of e.l.f. has been able to put our girls and women, of this small club with big ambition, on the world map as well as continue to inspire and include many girls and women from Accrington and surrounding areas. e.l.f.'s belief in us is something our community is using as a confidence boost on and off the pitch."

Supporting women in sports aligns with e.l.f Beauty's vision to be positive, inclusive and accessible. The company most recently supported the Professional Women's Hockey League in the U.S.

e.l.f. recently partnered with tennis star and equity advocate Billie Jean King and racecar driver Katherine Legge.

The company is calling on business leaders and the wider community to "change the board game" and put more women and diverse candidates on corporate boards.