A supermarket chain owned by Blackburn’s billionaire Issa brothers has become the world’s first supermarket to offer health treatments along with meals.

With prices starting at just £2.25, Asda’s supermarket spa will offer a variety of treatments paired with meals from its new Health Menu range to showcase the product’s functional health benefits.

Developed alongside in-house nutritionists, the Health Menu range features more than 45 new products that look to improve gut health, heart health, immunity, and more.

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The launch comes following a study which found just over three quarters of Brits think healthy and nutritious meals are too expensive.

Asda, owned by Mohsin and Zuber Issa’s EG Group, says it wants to bring simplicity and affordability back to health.

Customers will be able to try a range of treatments inspired by the new products, all designed to improve overall health and wellness.

The Asda Health Menu Spa treatments include:

  • The Muscle Health - Relieve your muscle aches and pains with a thorough deep tissue massage, paired with either the Fragrant Thai Red Chicken Bowl or a rich Creamy White Wine Chicken Bowl
  • The Bone Health - Experience a therapeutic hot stone massage, reducing muscular tension and bone stiffness and paired with either the Creamy Butternut Squash Linguine or the Fragrant Prawn Laksa Pot
  • The Energy Boost - An intense Indian Head Massage set to renew energy levels paired with either the flavoursome Fiery Jerk Chicken Bowl or the Herby Pesto Penne Chicken Bowl.

The pop-up comes as new research from Asda revealed the country spends more than £1 billion trying to be healthy in January. A fifth of people also said cooking healthy meals is too time-consuming.

Regan Howard, own brand strategy manager at Asda said: “Everyone deserves the right to flavoursome foods that not only make them feel good, but that do good for them too.

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“The Health Menu range is designed to help our customers access and understand healthy food options more easily without a hefty price tag.

"Each product is not only packed with delicious, nutrient dense ingredients, but has a functional health benefit too.

“We know that health and wellness can often come at a cost, which is why we’re launching the Asda Health Menu Spa to show that looking after your health doesn’t have to be unattainable, especially with Asda’s Health Menu range!”

The spa is open from January 23 to 25 at Islington High Street in London. Customers wanting to book a place can do so by searching for Asda Health Menu Spa on Eventbrite.