A Christmas tree supplier in Lancashire is gearing up ahead of a busy festive season with Aldi.

Based in Preston, Lovania was founded in 1980 by Len, Keith and Celanie Ball and supplies Aldi stores up and down the country with Christmas trees.

This year, Britain’s fourth largest supermarket is expected to sell over 40,000 trees ahead of the festive season, with a wide range of variations available in stores and located at the entrance.

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Lovania has partnered with Aldi for over 20 years, and also supplies the supermarket with a variety of plants throughout the year, including Dahlias, Geraniums and Calla Lilies.

Lee Chambers, sales director at Lovania, said: “It has been fantastic to see our partnership with Aldi go from strength to strength over the years - enabling us to expand as a business and invest where it matters.

“Christmas is an extremely important time for us, and we continue to focus on making our processes even more efficient so customers can enjoy our Christmas trees across the UK at affordable prices.”

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Julie Ashfield, managing director of buying at Aldi UK, commented: “Lovania is a much-loved supplier and we are delighted to be celebrating another year of our partnership.

“At Aldi, we champion British businesses - not just over the Christmas period, but throughout the year – and we look forward to continuing to develop and strengthen our long-term partnerships with these suppliers for years to come.”