Accrington's Bensons for Beds announce 'steady' Q3 growth

Bensons for Beds, based in Accrington, announced an eight per cent increase in like-for-like sales in the three months to the end of June, which maintains the eight per cent growth during the first half of the financial year.

It also saw its digital presence grow 21 per cent in the third quarter following investment in online capability and leadership, while refurbishing one store and opening another, with a “significant number of stores” set to be opened or relocated in the next quarter.

Alongside this growth, the firm also progressed with product innovation, launching the ‘Duo by Slumberland’ mattress in May; the two-sided mattress is designed to keep customers warm in winter and cool in summer.

This followed the Flip mattress launch in the first half of the year, designed for young people as it offers different support as their grow through adolescence.

Bensons has also seen eveSleep record significant sales growth nine months after it took over the brand and introduced its products into stores, with in store sales of eveSleep products up 60 per cent in the third quarter.

Nick Collard, Bensons chief executive, said: “The steady nature of our growth across the quarter and year to date is a reflection of the significant work behind the scenes at Bensons to transform our business.

“I’m especially pleased at the successful introduction of eveSleep to stores. We knew when we acquired the business last year, we could offer it significant opportunity to grow under our ownership.

“The impact eveSleep is clearly making with our customers gives us confidence that, alongside other investments we’re making in product innovation, we’re building a unique portfolio of sleep solutions that can cater to every individual need.

“While there’s no doubt the UK’s economic situation will continue to bring challenges, we’re pleased with the continued and consistent progress this year.”