A BUSINESS group has launched an initiative to 'deep clean' the streets of a town centre.

And it is also working to find out from young people how best to discourage anti-social behaviour.

The moves are by the Burnley Business Improvement District (BID) as is seeks to make visits to the town centre pleasanter and more enjoyable.

The first project sees the organisation pay for additional street cleaning across the town centre on top of the service provided by Burnley Council.

This follows a recent visitor survey carried out by the BID team which found that the public wanted to see cleaner streets.

People wearing the Discover Burnley branding are carrying out a deep clean over the next few weeks to remove dirt, grime and mould on the streets and street furniture.

St James’s Street and the pavements on Hammerton Street and Boot Way are the first to be tackled while Standish Street covered at a later date.

The BID is also teaming up with Participation Works, Calico and partners from team Thrive to combat youth antisocial behaviour.

Youth workers funded by Burnley BID are going to be in Burnley Market every Wednesday afternoon from 3pm to 5pm to engage with young people, find out if they are having any issues and help signpost them to support.

This will be a 12-month project in addition to the Wednesday and Friday evenings youth workers already operate in the town centre.

Andrew Dean, Burnley BID Project Manager, said: “We’re committed to helping create a fantastic environment for all people who visit Burnley town centre and both of these projects are geared towards building upon this.

“The cleaning work will make a lot of areas look more aesthetically pleasing which plays an important role in peoples’ perceptions of a place, while our efforts to tackle antisocial behaviour - which complement the amazing work already done by Participation Works - are geared towards providing support and advice and will act as a pre-emptive measure."