World heavyweight boxing champion Tyson Fury has called out litterbugs in Lancashire in an hilarious new campaign.

The Gypsy King, who lives in Morecambe, is installing doppelganger trash talking bins across the UK in the hope of knocking out chewing gum litter, encouraging people to bin their bad habits instead of sticking it to the floor.

Tyson voice rang through the streets of Morecambe recently, from both him and his replica, calling out litterers for being ‘tossers’ and ‘dossers’, urging them to pick up their gum and put it where it belongs – in the bin, or in this case, his head.

People were stopped in their tracks when they heard voices growling at them to use a bin, soon to discover the local hero had been transformed into a trash-talking bin, leaving many shocked, scared and surprised that they had Tyson to answer to.

The trash-talking bin bellows out phrases such as ‘don't be a Dosser, put your gum in the bin’, ‘things are gonna get sticky for you, if you don’t bin that gum” and “get that in the bin or I’ll give you something to chew over’ all recorded by Tyson Fury.

Lancashire Telegraph: Tyson Fury calls out a member of the public for littering in Morecambe Tyson Fury calls out a member of the public for littering in Morecambe (Image: Furocity)

The bin saw as many as 225 bits of chewing gum dropped in over the course of one day, showing that the public need a little fighting talk to get them to withhold sticking their gum anywhere other than a bin.

The bins were rolled out to launch the new FUROCITY (Tyson’s brand knows for its energy drinks)  peppermint energy gum responsibly.

Available to purchase at Iceland, the gum is infused with peppermint and menthol flavouring, is sugar free and high in Vitamin B6.

Tyson said: “I've already changed the energy drink game and I'm going to do the same with energy gum and destroy the competition.

“But people just need to stop being dossers and spitting their gum on the ground, you can’t walk anywhere without passing some on the street. That’s why my head was there for them to lob it in instead.”

Tyson has moved to Morecambe around 15 years ago and now lives here with his wife, Paris, and his six children Venezuela, Prince John, Prince Tyson, Prince Adonis, Valencia and Athena.

Netflix is currently filming a ‘fly on the wall’ documentary about the Fury family.

At Home with the Furys is a multipart documentary series that follows Fury and his family as he retires, embracing family life.

The series will give audiences a look at Tyson’s life at his mansion in Morecambe and his decision to focus on his family, particularly as the boxer has ebbed in and out of retirement for the last several years.

Fury fans will get an inside look of what a legendary boxer’s life looks like when the gloves are off.

The show is set to air later this year.