A disabled teenager from Lancashire has helped develop a clothing range with George at Asda, designed to support children and young people with disabilities.
16-year-old Ava Jolliffe, an award winning deaf and blind artist from Preston, was asked for advice and guidance when the 24-piece clothing collection was being designed.
Ava, who was 14 when she started working with Asda, assisted on the accessibility and design of the range, providing authentic advocacy for young disabled people and especially ensuring the pieces were in line with the main kidswear collection.
Ava told the Lancashire Telegraph: “I was really happy to have the opportunity to work with Asda to create an inclusive and adaptive range of clothing for my peers.
“It was wonderful to be able to use my knowledge and passion for fashion and design to create this accessible and affordable range of children’s clothing, I hope to be able to work with Asda again and other retailers in the future.”
Following the success of their Easy on Easy Wear school uniform range in September last year, the grocery retailer has announced they are creating a collection of everyday casualwear specially adapted to make independent dressing easier for those with additional needs and reduced mobility.
With styles including bold block-coloured tracksuits and contemporary printed co-ords, the collection includes discreet and practical modifications that make day-to-day dressing easier for youngsters with special requirements.
The 24-piece collection includes on trend pieces, such as a camouflage two-piece and mustard frilled tee and leggings set, the perfect pick for stylish everyday dressing for kids from 3-16 years old.
Hidden hook and loop fasteners on necklines make slipping sweatshirts and tees on and off more comfortable, whilst higher backs and longer legs ensure a level waistband and perfect leg length when seated.
Holes are added to make dressing easier for feeding tubes, whilst soft threads have been specifically incorporated and care labels removed to prevent potential irritation and support children with sensory needs.
George’s buying manager Vicki Radford said: “It was really important to Ava that we designed our adapted collection in line with the main kidswear range, so children with disabilities can wear the same as their friends… and it was really important to us that these pieces remain competitively priced and affordable to all our customers.
‘Working with Ava was a real joy we’re all so proud of the pieces we’ve created together, and as a brand, are delighted to have been able to extend the range past schoolwear to encompass everyday dressing.”
Twitter has already praised their combined efforts, with one user tweeting: “So pleased to see this today - Asda catering for children with a feeding tube!
“All little princesses deserve a twirly dress! Applause to George at Asda.”
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