East Lancashire eBay users have been selling viral Prime Hydration drinks, created by two YouTube stars, for heavily inflated prices.
Prime Hydration, created by YouTubers Logan Paul and KSI, has become a viral sensation and the drinks are often sold out in supermarkets.
It seems that some online sellers are taking advantage of the drink’s popularity, with many selling the drink for much more than its £2 retail price.
We searched for the drink on e-commerce site, eBay, to see how much it is being sold for by sellers who live less than 10 miles from a Blackburn postcode.
Some account owners were selling the drink for more than 10 times the original retail price, with the majority listing a bottle for between £10 and £20.
One user is selling a tropical punch flavour for £29.99.
A Preston seller is selling one drink in orange flavour for £88.
120 cases of the drink are being sold for a whopping £10,200.
Another is selling a 12 pack of the orange flavour for £114.99, which works out at around £9.50 a bottle.
A 12 pack of the blue raspberry flavour is being sold for £100, plus £2.75 post and packaging.
A Blackburn seller is flogging a bottle of the “new and rare” meta moon flavour for £20.
12 cans of Prime are being sold by an Accrington seller for £105, which is £8.75 per can.
- READ MORE: Prime: KSI and Logan Paul's drink has massive demand in Blackburn
- READ MORE: Blackburn: KSI and Logan Paul’s Prime Hydration being sold at Aldi
In December, the drinks launched at Aldi stores across the nation and many customers were seen queuing outside the doors before opening.
According to Google search data, Blackburn has the second-highest demand for Prime in the UK, beaten only by Liverpool.
Searches in Blackburn were 113 per cent higher than the national average.
There are around 1,850 monthly searches for Prime drinks in the town.
In the past, KSI has condemned the inflated reselling for the drinks calling it “out of order”.
He told Capital Radio's Roman Kemp: "I don't like the reselling. I hate the reselling. And so like, even when Asda tried to up their price to £2.50.
"I was tweeting them like 'nah, nah, nah, nah, this is out of order, this isn't Prime doing this, this is Asda' and instantly they brought it back down to £2. It was crazy man."
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