Online retailer PrettyLittleThing has today announced a new partnership with Love Island runner-up, Gemma Owen.

According to Mail Online, the 19-year-old was handpicked by brand founder, Umar Kamani, for a six-figure deal.

The clothing firm is owned by Burnley-based fashion brand boohoo, located in Heasandford Industrial Estate in the town.

Gemma, an internation equestrian rider and daughter of former England footballer Michael Owen, told a national newspaper: “This really is a dream come true for me.

“I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special.

“The team has been amazing and I'm excited to get to work and start designing some collections for you all.”

This follows the news that fourth place contestant, Tasha Ghouri, has signed a deal with eBay as the company’s first pre-loved ambassador.

Gemma is not the first Love Islander that has scored deals with PLT, with 2019 runner-up Molly-Mae Hague landing several collections with the retailer and now the position of Creative Director after her stint on the reality show.

Gemma and her partner, Luca Bish, came second on this year’s Love Island. Former UCLan student Ekin-Su Cülcüloğlu and her beau Davide Sanclimenti took home first place and the £50,000 prize.