Dozens of people are set to go cool off at a Lancashire beach today (16 July) and go skinny dipping - and all for a good cause.

The Great British Synchronised Skinny Dip, which has been organised by the British Naturism organisation, is coming to St Anne’s beach with visitors set to bare it all and head into the water at 2pm.

However, it is an all day beach event which will last from 10am-5pm. There is no charge for this event, but donations to British Heart Foundation (BHF) are encouraged.

Ron Ohare, secretary at naturist club Lancashire Sun, said: “This is a Great British Syncronised Skinny dip that I thought of and organised last year.

“We are hoping to raise quite a bit of money for BHF.

“We are looking forward to it and it’s come at the right time with the nice weather.”

Whether you’re a seasoned skinny dipper or a nudie-newbie, anyone is encouraged “to experience the freedom of swimming” without trunks and bikinis.

As well as raising money for a good cause, the aim of the skinny dip is to encourage acceptance and participation in naturism across the nation and beyond.

It is also to promote the benefits of naturism including body confidence and wellbeing.

To learn more about the Lancashire event, visit the Great British Skinny Dip website: www.greatbritishskinnydip.co.uk/