LITTLE George Patrick Colley has joined the political fray - and he's not even a month old yet.

Of course it helps to cut your political teeth when your mummy is Burnley Labour MP and Treasury minister Kitty Ussher.

Red-haired George is leading the charge for the ultimate in must-have green accessories for Lancashire County Council - reusable nappies.

Money-minded Kitty found out about County Hall's free £45 voucher for the nappies, while she was pregnant.

So when George made his arrival, just after the New Year festivities, he was quickly signed up to the cause, which is part of the council's Bottom Line campaign.

Mrs Ussher said: "Bottom Line is a great idea as it encourages parents to try out real nappies.

"There are so many myths surrounding real nappies and disposables seem to be such an easy option.

"But on top of the cost of keep buying disposables there are also the environmental costs to consider.

"Each nappy that you throw away ends up buried in a landfill site somewhere."

Little George's first foray into the political arena has also found favour with one East Lancashire son.

County Councillor Tony Martin, cabinet member for sustainable development said: "It's great to get the backing of a high profile mother and child!

"Ask anyone about cotton nappies and most people would think of terry squares, nappy pins and plastic pants.

"Big changes mean they are now as convenient and easy to use as disposables and what's more, modern reusable nappies don't use pins and can be fastened instead with poppers or Velcro.

"With modern real nappies, there's a shape, size and colour to suit any child.

"They really are the modern way and the enthusiasm of parents in Lancashire is very encouraging."

Experts say parents threw away nearly 46 tonnes of disposable nappies each day.

The Bottom Line scheme has now been adopted by 1,700 parents over the past year.