A BUSINESSMAN, honoured by Her Majesty The Queen, is to step down from his role as chair of Marketing Lancashire.

Tony Attard OBE is the founder and group chief executive of Burnley-based fabric manufacturer, Panaz, and will stepping down from his Marketing Lancashire role after nearly six years.

Marketing Lancashire is the agency charged with promoting the county on a national and international stage and is the official destination management organisation for Lancashire.

The agency also provides marketing and communications support to the Lancashire Enterprise Partnership.

In the six years Mr Attard was in his role, the organisation celebrated his appointment as Deputy Lieutenant of Lancashire, followed by High Sheriff of Lancashire in 2018 - the year he was also named 'Lancastrian of the Year'.

Taking up his role as Chair of Marketing Lancashire in December 2015, Mr Attard said that he was "looking forward to sharing Lancashire’s success story more widely, to attract more business and new investment into the county".

He has 'worked tirelessly' and ensured that messages going through their marketing activities were consistent from 2018 in successful partnership with his appointed chief executive, Rachel McQueen.

Ms McQueen said: “Tony has been a fantastic advocate for both Marketing Lancashire as an organisation and for Lancashire as a place. He has led the board and the executive team through some impressive highs, including showcasing Lancashire at the Houses of Parliament on Lancashire Day in 2018, delivery of the first nationally funded campaign to attract international visitors to the county, the establishment of the Lancashire Ambassadors programme - launched by Andrew Flintoff at Samlesbury Hall - and Lancashire’s largest ever showcase at international real estate conference MIPIM in March 2019.”

However, it was the competition for UK City of Culture that Mr Attard saw as one of the rare opportunities to elevate the profile and culture of a place, whilst bringing with it significant investment, employment and legacy, that captured his attention.

On Lancashire Day 2019, Tony as chair of Lancashire 2025 and director Debbi Lander, launched a vision for Lancashire 2025 at events in both Lancashire and London.

A bold, ambitious, inclusive approach focused on the county was accepted in the DCMS criteria for applicants and in June this year, Lancashire submitted its unique bid to the competition.

In August, Lancashire was named as one of a record 20 places, in the running for the accolade. Sadly, just over a month later, the Lancashire 2025 team was informed the bid would not progress to the next stage of the competition.

On hearing this news, Mr Attard said: “We are naturally disappointed at not making it to the final stage but to have got the bid this far is testament to the hard work and vision of all those involved.

"The process of bidding has already left a legacy, bringing regional and national media attention to the county, and we intend to build on that profile."

There have also been significant challenges to overcome in the last 18 months.

Ms McQueen added: “Tony has worked tirelessly to support the team through the unprecedented circumstances resulting from the Covid-19 pandemic.

"Negotiating the challenges for his own business at the same time, he was always on hand with support and advice, willing to share his wealth of experience and for this we are genuinely grateful.

"We wish Tony continuing success with his business ventures and thank him for being a passionate ambassador for Lancashire.”

Commenting on his time in the role, Mr Attard said: “It has been my privilege to have served this great and historic county with a talented team within ML, and in partnership with the professional officers of the county.

"The work that has been undertaken was linked by a common bond of love for our county and a determination to demonstrate, nationally and internationally, that the county has a great deal to offer for work, as a place to live, study, invest in and to visit.

"I will always be a proud ambassador for Lancashire and believe that the county, with the right leadership and vision, has the potential to make great strides in growing the economy further for the benefit of the people who live here. I wish Marketing Lancashire, Rachel and the team, all the very best in their ongoing drive to promote the county in partnership with public and private sector partners."

The search for a new chair is now underway.

Ms McQueen said: “I am personally very grateful to Tony for giving me the opportunity to join this incredible organisation and for his support for our mission to promote Lancashire as a place to live, visit, study and invest in.”