The Isuzu franchise, which specialises in pick-up trucks, are the newest addition to the Chorley Group forecourts.

This latest partnership with Chorley Group completes a period of network growth for the Isuzu brand and further extends the offer to Chorley Group customers.

The Lancashire-based car retailer opened the new Isuzu franchise at the beginning of October and hopes to grow its existing client base with the new range of pick-ups.

Adam Turner, Managing Director of Chorley Group, said: “As a multi-brand dealer group, we have vast experience of the way the partnership between a brand, dealership and client works.

“However, from day one we have been blown away by the simplicity, professionalism, and speed that the Isuzu team have worked with to ensure we can get these products to our client base.’’

The Chorley Group pride themselves on their ability to successfully adapt, quickly and effectively to the changing retail environment, remaining responsive to changing customer needs and growing their existing customer base.

The new range of pickups with the exciting D-Max has created the foundations for a new period of growth for Chorley Group and is already attracting interest from many customers.

The group has exciting plans in store for Isuzu in the coming years and see the partnership as an 'integral part of their business', helping them to grow as a company and as a major dealer in the region.

Celebrating the expansion of the Isuzu pick-up dealership, Chorley Group currently have 16 new Isuzu additions on site at their Ackhurst Road dealership which are ready to test drive.

The Chorley Group now operates twelve franchises across the North West and employ 300 people.