A BIKE rack firm has expanded its team ahead of an anticipated surge in demand.

Mike Smith, with years of experience at Halford from assistant to managerial level behind him, has now joined Pendle Bike Racks in the newly created role of business development and relationships manager.

The Nelson-based firm says that Mr Smith brings an in-depth understanding of the cycle trade and a vision for the future.

He said: "I have around 16 years’ cycle trade experience, working both in and with retailers and wholesalers and distributors, including Oxford Products, which really gave me a firm understanding of the sector and so when the opportunity arose to join such a forward-thinking brand with its heart on British manufacturing, I just knew this was the role for me as they share my ethos.

"I’ve watched Pendle Bike Racks really develop its offering having first come across the brand many years ago and when I met with the team here, in particular with Chris, I sensed the passion to reprise the brand and formulate a long lasting plan to return their products to the mainstream again.

"Their products offer the best in practicality, build quality and safety.

"They look great too! My vision is to push the brand forward, helping to increase its market share and presence within the cycling fraternity."

Mr Smith has joined at an important time for the company, with the growth in popularity of holidaying in Britain having significantly boosted sales of bike racks.

Managing director Chris Smith said: “Mike is a true asset to the company, he knows the ins and outs of the trade and has a clear vision for helping us to push the brand to new heights.

"I am excited to see what the future holds for us with the key and strategic support that Mike will inevitably bring to the table.”

The announcement has also coincided with English Tourism Week, which runs from May 22 to 31.

Chris Smith said: “A healthy and enjoyable way to avoid traffic jams and make the most of the great outdoors, cycling is an excellent way to explore the UK’s beauty spots and what better way to celebrate English Tourism Week.

“We are seeing demand soar as people embark on their next adventure with many staycationers using bike racks to transport their two and three wheeled charges to their location of choice and which of course gives them the added advantage of having their own bikes or trikes with them to explore during their holiday.”