AN ADVERTISING agency is leading a new campaign to promote environmentally friendly packaging.

Ribchester-based Workhouse has produced a series of videos for Yeo Valley Organic as part of its Small Wins to Put Nature First campaign, which tells the story of the company making its packaging more sustainable.

The campaign introduced Yeo Valley Organic’s yoghurt pots, which are both recyclable and made from recycled material, the first of their kind in the industry.

Workhouse marketing director Nicky Jepson said: “We’ve absolutely loved working on this campaign with the Yeo Valley Organic team.

“As passionate foodies, it’s been great to demonstrate our creative approach to storytelling for one of the nation’s favourite dairy brands.

"We’re really looking forward to seeing the campaign roll out over the coming weeks.”

The Ribchester agency employs over 30 people and intends for the rest of the animated series it produces for Yeo Valley Organic to focus on products including butter and milk.

Yeo Valley Organic managing director Adrian Carne said: “While sustainability, supporting the environment, and working with nature have been at the top of our priority list for many years, we have seen this become more important to consumers.

“The small wins campaign is about using our own channels to tell our consumers even more about the stories behind our products and the hard work we’ve been putting into our packaging.

“We’re always looking to engage our consumers in how they can put nature first in their own small way whether that’s buying British organic dairy more often, recycling more or encouraging wildlife into their garden.

“It’s the little things that everyone can do to make a difference and that’s why we want to encourage our consumers to close the loop, earn that small win for the planet and recycle their Yeo Valley Organic products.”

The videos can be found on Yeo Valley's Facebook page.

To find out more about Workhouse, go to: www.workhousemarketing.com.