A CYCLING manufacturer is supporting Warrior Games double gold medallist Darren Hardy as he takes up an epic athletic challenge.

Mr Hardy will be swimming, running, and cycling each every day for a ten-day period, each day in a different location, as part of a charity fundraising drive.

If he succeeds in the challenge know as 'the Deca Day', Mr Hardy be crowned a world record holder for longest endurance event when his trial concludes at the London Eye, a feat he will add to his gold medal earned representing Team UK in the Warrior Games 2018 in the 100m and 200m sprint.

He said: "In just over a few days’ time, I will take on a challenge that hasn't been done in the UK before.

If successful, I will join an elite set of only 100 individuals in the world that has completed the Deca Day!

“Ten Ironmen distance triathlons in ten days, in ten locations throughout the UK, completing the last ones in the unique locations of the Shard and the London Eye.”

Lancashire Telegraph:

Mr Hardy will be supported in his efforts by Lancashire bicycle manufacturer Ribble Cycles, a company which designs, manufactures, and sells a range of bikes.

Lancashire Telegraph:

One of these bikes has proved to be crucial to Mr Hardy’s challenge.

He added: “Being alone at speeds of up to 70 kilometers per hour on the Ribble Ultra Tri bike kicks in the adrenaline shots and makes it all the more interesting.”

The firm meanwhile has been eager to see the determined athlete take on the challenge.

Andy Smallwood, CEO, Ribble Cycles CEO Andy Smallwood: “This is an incredible challenge by an extremely motivated and talented individual who is looking to inspire so many people.

“Darren will be using our Ultra Tri bike, it is designed to compete in the toughest of races at the highest level, so is in great hands and ready for the challenge.

“We wish him the very best and look forward to following his progress.”

Darren Hardy will begin his epic challenge on Sunday October 18 and finish 10 days later on October 27 in the London Eye.