A FAST-FOOD restaurant has received a major digital makeover.
McDonald’s restaurant on Blackburn Road in Rising Bridge was transformed following significant investment from local franchisee David Duncan.
Changes include new self-order kiosks and digital tablets for young people and adults.
The restaurant closed for refurbishment on April 5.
But the new-look restaurant threw open its doors again on May 3, much to the delight of hungry shoppers.
Franchisee Mr Duncan, who owns and operates six restaurants in Blackburn and Lancashire including the one on Blackburn Road, said: “These changes are designed to make our customers’ experience as positive as possible- whether that’s providing people with a chance to get to grips with using a tablet in a relaxed environment, or providing parents with a quick and easy way of ordering their food.
"When ordering with the new kiosks customers will have the option to make different food choices, for example swapping fries for a side salad or adding a fruit bag to their children’s Happy Meal.”
To improve the speed and ease of ordering, customers now have the option to use one of the restaurant’s self-order kiosks.
These allow customers to browse the menu, look at nutritional information and personalise their meals, which aims to give people more time to consider their food and drink choices.
McDonald's said the changes have been designed with changing customer needs in mind, and they said dining room hosts will ensure the process is as 'quick and easy as possible'.
It said the major digital changes aim to improve the customer experience and to benefit everyone.
The restaurant now also has a large outdoor seating area.
It is the sixth of Mr Duncan's restaurants to receive a digital transformation in the past two years.
And more new features could be introduced to restaurants if current trials prove successful.
This includes the option to customise classic burgers and playing a new interactive table-top games while customers share a meal.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel