AMBITIOUS plans to transform Accrington are being put into place after an expert team of regen-eration specialists was appointed.
Hyndburn Council has contracted Manchester-based planners URBED to look at public spaces, transport routes, parking and other aspects of the central area.
They will also target eyesore sites, grot spots' and aim to improve shop fronts.
The company will create a town centre "masterplan" which businesses and residents will be able to have their say on.
URBED director David Rudlin said: "We see Accrington as a real gem, its architecture and culture are more than a match for many far bigger towns.
"With Pennine countryside on the doorstep, and assets like the Haworth Art Gallery and the historic market, the quality of life is excellent."
He said the aim was to reinforce Accrington's revival as a thriving market town, and lift its status across the region.
Hyndburn Council leader Peter Britcliffe said: "URBED will help the council develop a new vision for Accrington and help make it one of the best town centres in the North.
"The town centre has immense potential, but we need expert help in shaping what it should look like over the next 10 to 15 years and how to make this happen."
Although there is no specific pot of money attached to the plan, a number of ambitious projects are already in the pipeline.
Investment is in the offing from the county council for a new bus interchange and a £1million refurbishment of Accrington market hall has been announced.
It is hoped the final masterplan will boost investor confidence and attract further funds from private and public sources.
The blueprint for the master-plan will be drawn up later this year after public consultation.
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