A CAMPAIGN to keep babies in Lancashire safe while they sleep has been launched.

The Safer Sleep for Baby initiative offers six simple steps that parents can use to reduce the risks of their child dying in its sleep.

Nigel Burke, chairman of the Lancashire Safeguarding Children Board, which is involved in the campaign, said: "Nearly 300 babies a year never reach their first birthday because they die in their sleep, and the heartbreak involved is unimaginable.

"We're asking parents to think carefully about their baby's sleeping arrangements and making simple adjustments if necessary.

"It's mostly common sense, which parents usually have in good supply! But if a quick reminder helps save just one baby, the campaign will have been worth it."

Those behind the drive are hoping that the messages will reach parents during the party season, which can bring extra risks if parents fall asleep with their baby after they've had a few festive drinks, been smoking or taken prescription medication.

The six recommendations are:

  • Keep your baby away from smoke, before and after birth.
  • Put your baby in a cot, crib or moses basket to sleep, never fall asleep with them on a sofa or chair.
  • Never fall asleep with your baby after drinking or taking drugs/medication.
  • Put your baby to sleep on their back with their feet to the foot of the cot.
  • Keep your baby’s head and face uncovered and make sure they don’t get too hot.
  • Breastfeed your baby.