FILM star Hrithik Roshan and music maestro AR Rahman are the first two Indian personalities to sign up to anti-poverty campaign which aims to reach out to seven billion people in seven days.

Using radio, the world’s most accessible medium, Radio Everyone will shine a spotlight on the UN’s Global Goals for Sustainable Development, a series of ambitious targets to completely end extreme poverty, fight inequalities and tackle climate change for everyone by 2030.

As part of The Global Goals campaign, Radio Everyone is key to reaching seven billion people in seven days by taking the message of The Global Goals far and wide.

Hrithik Roshan will take on the role of one of Radio Everyone’s global communicators – as will Oscar-winner AR Rahman, one of the world’s most renowned composers, singer-songwriters, musicians and philanthropists.

The station’s soundtrack will be composed by Peter Gabriel and the Soweto Gospel Choir.

It launches on September 26 at the Global Citizen Festival, a free-ticketed event on the Great Lawn in Central Park in New York City. Headline acts include Ed Sheeran, Coldplay and Pearl Jam.

Speaking about the festival and Radio Everyone Richard Curtis said: “Our aim is to gather an amazing volume of extraordinary radio content about The Global Goals.

“We want to do this in the seven days after the goals are adopted by 193 world leaders at the United Nations.

“By getting the goals into people’s hearts and minds – and ears – we can inspire the next generation of global citizens to be the first generation that ends extreme poverty, the most determined to tackle inequalities and the last to live with the effects of climate change.”