I FEEL ashamed. I had promised myself that I wouldn't get hooked by the goings-on in the Victorian freak show that is Big Brother.
I deliberately avoided the evening round-up, I refused to tune in to BBLB and I didn't even know who Russell Brand was until I saw him in the papers.
But then I had a peek over the weekend and now I'm like millions of others. How can something so appaling be so compelling?
When it comes to people you would least like to be locked in a house with then there's a fair chance that the current crop of inmates feature prominently.
Last night we saw George the posh lad walk out claiming he didn't want the fame. Has he never watched a previous series? Does he not know that after the first couple of weeks after eviction he will be photographed and then just disappear. For every Jade Goody there are least half a dozen Deans.
Then it was nomination time. Up for the public vote are mum and dad Lea and Richard and the awful Sleazer, sorry Sezer.
If ever a man deserved to get brought down to earth with a bump via a humiliating public eviction it has to be him.
"The girls will keep me in," he boasted proudly. Hopefully the fairer sex will put a large dent in his ego.
Elsewhere Grace manages to pull of the greatest feat of duplicity seen on TV since JR was in business telling people she wants the house to be one and then conspiring with her gang to pick on those they don't like.
Meanwhile Pete moves serenely nearer the £100,000.
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