THE incredible shouty woman has been given her own chat show.
Yes, the High Priestess of Big Brother has moved on from asking so who was your favourite housemate?' to a prime time slot and her name in lights.
But the only thing that matters is, can Davina cut it?
The jury's still out after last night's first programme which was more televisual OK magazine than the incisive chat show we were promised.
Davina wasn't helped by the standard of guests.
Remember the golden days of Parky when Hollywood legends would rub shoulder with the likes of Muhammad Ali?
Who did Davina get to kick everything off Charlotte Church!
Still, she did manage to elicit something out of the teenage diva who was bizarrely dressed as though she were about to go on a cruise in the 1930s.
Yes, the Cardiff chanteuse revealed she was working on a second autobiography at the age of 19 and this time she was going to write it.
Perhaps I've misunderstood the definition of the word autobiography.
Davina was very touchy-feely and threw in plenty of references to how she has known and worked with her guests for ages, which is fine I suppose.
But please, Davina, stop gurning at the camera. It might just work in front of the baying mob that is a Big Brother eviction night crowd, but caught in close-up in the studio it's neither big nor clever.
Next week I fear it's going to be Relocation Relocation for me.
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