EVERYONE'S favourite Essex girl Chantelle (from Kandyfloss with a K) earned celebrity status and her place in the Big Brother house last night.
The Paris Hilton wannabe managed to convince the real celebs she was better known than Maggot from Goldie Lookin' Chain and Preston from Ordinary Boys during a game in which they had to rank themselves in order of most famous.
To be fair, it would have been a tough task for anyone last week I'd never heard of half the housemates, and neither, it seemed, did they themselves.
And after four days in the house, she was already displaying the arrogance of a real-life famous person anyway.
"Faria. I'd say you should be down here near the bottom," Chantelle yelled as the frumpy home-wrecker loitered near the number five podium.
Chantelle is now allowed to stay as an equal, which means for the first time a non-celebrity could actually win Celebrity Big Brother.
Not since they divided the house in two with bars has there been such a great twist.
At the top end of the scale, Michael Barrymore and Denis Rodman were having a hilariously macho "I'm the most famous" stand-off while both pretending they weren't bothered.
And ego maniac Pete Burns managed to shoe-horn himself into spot three despite having only one hit single in the last decade.
I don't know what it is about this year's show the strange mix of misfits, adorable Preston or the delightfully crazy Rula Lenska but I'm well and truly hooked already.
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