GOK Wan – the man that most women would like to marry according to a recent poll – has a new show, Miss Naked Beauty.
Now before you get all hot under the collar it's worth pointing out that "naked" according to Gok and his buddies actually means "doesn't wear 5in thick foundation, false nails and enough St Tropez to make a citrus fruit look pale.”
Yes, those little scamps at C4 have pulled a fast one on us viewers in much the same way as they did a few years back when they unleashed Jamie Oliver "the naked chef" and thousands of us tuned in hoping for a beefcake in a pinny but instead found the fully-clothed Essex boy.
Anyhoo Gok's new show is looking for a 21st century Eve apparently – a fake-free ambassador of natural beauty. But is the whole point of Gok Wan to teach us without those attributes to fake them with industrial underwear and good clothes?
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