THE 1930s was an era of feminine and romantic style.

Much like today, fashion trends were swayed by the ‘celebrities’ of the day, influenced by America’s fascination with the silver screen and the beautiful stars like Rita Hayworth, Greta Garbo, Marlene Dietrich and Jean Harlow who wore opulent silks, lace and backless bias cut gowns.

Unlike 1920s clothing trends that hid the figure, the 1930s silhouette proudly showed off the female form.

Bias cut slip dresses and natural waistlines replaced drop waist dresses, backless gowns replaced the mini dress trend, ruffles and maxi lengths replaced the straight lines of the flapper dress meant for comfortable shimmying about the dance floor.

While not every girl was wearing the famous designers of the day, such as Coco Chanel, Elsa Schiaparelli and Madeleine Vionnet, these were still the styles that graced the pages of Vogue and the catwalks of Paris and which again inspired trends worn by the masses.

During the day, the contemporary 1930s girl would wear a crepe dress with a pair of Oxford brogues and a smart hat perfectly tilted on her head.

The 1930s was the also the first time that costume jewellery became fashionably acceptable as a relatively cheap pick-me-up for a woman’s seasonal outfits.

Main looks of the 30s were: low back dresses, capes, ruffles, silk dresses, crepe dresses, halterneck dresses, bias cut, Oxford brogues, costume jewellery, hats Original 1930s vintage clothing isn't particularly easy to come across nowadays but we do have a few pieces at My Vintage, as well as new reproductions and clever ways to create this glamorous look...