LORD Sugar has enlisted the help of East Lancashire entrepreneur Matthew Riley to assist him in crowning this year’s Apprentice.
The 37-year-old is one of four interviewers to be drafted in by TV’s most notorious boss, tasked with interviewing the hopefuls in tonight's final episode.
This year’s successful Apprentice will win an investment of £250,000 which will be used as the basis of a partnership with Lord Sugar.
And tonight, finalists Jim Eastwood, Tom Pellereau, Helen Milligan and Susan Ma will face some tough questioning from Mr Riley.
The Chief Executive Officer and founder of Nelson-based Daisy Group plc, Mr Riley has built his business into one of Britain's fastest-growing technology companies.
From establishing his business in his garage 10 years ago, the company is anticipated to turnover £340m in 2012 and employs more than 1,400 people nationwide.
Famously mentored by Sir Philip Green following success in the inaugural Bank of Scotland Entrepreneur Challenge in 2007, where he also won £5m interest free funding for his business, Mr Riley said that spending time with Lord Sugar and being involved in the series was an experience that ranks highly in his business career.
He said: “It was fascinating to play a part in this year’s show, particularly with the opportunity for a 50/50 partnership with Lord Sugar at stake.
“Having been in a similar position myself four years ago with the Entrepreneur Challenge, I understand the position the contestants were in and just how intense the pressure can be.
“The Apprentice has become a mainstay of British culture over the last few years and has really taken entrepreneurism and the idea of running a successful business to a much wider audience.”
The Apprentice final is at 9pm tonight on BBC1.
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